You’re writing your Amazon product description.
“Our quality is the best.” “You’ll love it.” “100% guaranteed.”
Stop right there.
These words won’t just make you sound like a used car salesman — they can get your listing suppressed or even removed.
Amazon has strict rules about product descriptions. Some words are forbidden.
Here are 5 words to never write. Each comes with a safe alternative.
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Word 1: Best
Why it’s banned?
Amazon prohibits unsubstantiated subjective claims. “Best”, “#1”, “Top” — all fall into this category. You say it’s best? Prove it.
What happens if you use it?
- Listing may be suppressed
- Competitors may report you
- Buyers think you’re bragging
Safe alternatives:
| Wrong | Right |
|---|---|
| Best quality | High-quality, durable stainless steel |
| #1 choice | Trusted by 10,000+ customers |
| Top seller | Over 5,000 units sold last month |
Use data, not adjectives.
Word 2: Guarantee
Why it’s banned?
Unless you actually provide a written guarantee with specific terms, you can’t just write “Guaranteed satisfaction.” Amazon requires specificity.
What happens if you use it?
- Amazon may ask for proof
- Buyers will hold you to it
- May be flagged as misleading
Safe alternatives:
| Wrong | Right |
|---|---|
| 100% satisfaction guaranteed | 30-day money-back guarantee |
| Quality guaranteed | 1-year warranty included |
| Risk-free guarantee | Free returns within 30 days |
If you promise a guarantee, specify what it covers, how long, and how to claim it.
Word 3: Cheap
Why it’s banned?
“Cheap” implies low quality. Write “cheap price” and buyers think “cheap product.”
What happens if you use it?
- Lowers your product’s perceived value
- Hurts conversion rates
- Damages brand image
Safe alternatives:
| Wrong | Right |
|---|---|
| Cheap price | Affordable price |
| Cheap quality | Great value for money |
| Cheap materials | Cost-effective materials |
Say “value,” not “cheap.”
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Word 4: Perfect
Why it’s banned?
No product is perfect. Write “perfect” and you’re over-promising. When buyers find any minor flaw, they’ll feel cheated.
What happens if you use it?
- Raises buyer expectations unreasonably
- Increases risk of negative reviews
- May be flagged as misleading
Safe alternatives:
| Wrong | Right |
|---|---|
| Perfect for daily use | Great for daily use |
| Perfect quality | Excellent craftsmanship |
| Perfect fit | Designed to fit standard sizes |
Use “Great,” “Excellent,” “Designed for.” Avoid “Perfect.”
Word 5: Free
Why it’s banned?
Amazon has strict rules about “Free.” Unless you’re genuinely giving something away with no strings attached, you can’t use it.
What happens if you use it?
- Amazon may ask for proof
- Listing may be suppressed
- Buyers may complain
Safe alternatives:
| Wrong | Right |
|---|---|
| Free shipping | Free shipping on orders over $25 |
| Free gift | Comes with a complimentary e-book |
| Free returns | Free returns within 30 days |
Be specific: minimum order for free shipping, what the gift is, return window.
Other Words to Watch
| Word | Problem | Alternative |
|---|---|---|
| Amazing | Subjective, no information | Specific feature description |
| Revolutionary | Over-hyped | New, improved design |
| Unbelievable | Not credible | Great value |
| On sale | Requires proof of original price | Just write the price |
What a Good Description Looks Like
Bad example (full of banned words):
Our product is the best on the market. Cheap price, perfect quality, 100% guaranteed. You will love it!
Good example (facts and data):
Made with food-grade stainless steel. Dishwasher safe. 10,000+ units sold. 30-day money-back guarantee.
See the difference?
The first is all adjectives — no real information. The second is all facts: what it is, what it does, what guarantee it comes with.
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FAQ
Q: Will I definitely get suppressed if I use banned words?
A: Not necessarily. Amazon uses automated scans plus random manual checks. But why risk it?
Q: My competitor uses these words. Can I use them too?
A: No. Your competitor not getting caught doesn’t make it allowed. Amazon’s rule is “you break it, you get penalized.”
Q: My product really is the best. Can I still say “best”?
A: No. Prove it with data: “Sold 50,000 units in 2025” works better than “best” anyway.
Q: Does AI-generated copy include banned words?
A: AI Trade Pal is optimized for Amazon’s rules. It won’t generate banned words. You’re safe.
Final Thoughts
| Banned Word | Safe Alternative |
|---|---|
| Best | High-quality, trusted by X customers |
| Guarantee | 30-day money-back, 1-year warranty |
| Cheap | Affordable, great value |
| Perfect | Great, excellent, designed for |
| Free | Free on orders over $X, complimentary |
Golden rule: Use data instead of adjectives. Facts instead of hype.
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📝 Originally published on AI Trade Pal Blog
🔗 Original link: https://aitradepal.com/blog/en/amazon-forbidden-words-en
📄 Reproduction must retain original link. Modification for commercial use is prohibited.